Hover, focus, or tap a workflow to see where it touches the order.
Illustrative journey of one order — real operations vary, and we map yours in an assessment. System categories (storefront, support, fulfillment, inventory, marketing, accounting), not endorsements of any product.
Operational areas
The workflows we assess
Four areas of connected commerce operations, each with a problem, an approach, and the measures we would agree with you first.
Illustrative · sync between tools
StorefrontInventory!Fulfillment
One connection is out of sync and nobody is told.
App stack and integration reliability
The problem
Overlapping apps and broken SyncKeeping the same fact, such as a stock level or an order status, identical in two places. leave staff moving data by hand.
What we do
We map who owns which data, simplify the stack, repair IntegrationAn automatic connection that moves data between two tools — for example an order from your storefront into your fulfillment system., and monitor failures.
What we aim for
Fewer manual transfers, and clear visibility when something breaks.
Measures we would agree with you
Manual touches per order
Sync failures
App spend
Time to recover
Illustrative · request to reply
Request
→
Draft reply
Needs review
Support and order resolution
The problem
Order context sits in other tools, so the same questions take the same digging.
What we do
We connect approved knowledge and order context, classify requests, draft replies, and route exceptions to people.
What we aim for
Faster access to accurate answers, and more consistent handling.
Measures we would agree with you
Handling time
Escalations
Resolution quality
Repeat contacts
Illustrative · shipment path
Shipped
In transit
Exception
Resolved
The exception has an owner: Support
Fulfillment and returns
The problem
Status checks are manual, and nobody clearly owns a late shipment or a return.
What we do
We connect order and shipment events, flag exceptions, coordinate tasks, and prepare customer updates for review.
What we aim for
Exceptions surface earlier, each with a clear owner.
Measures we would agree with you
Exception age
Resolution time
Manual checks
Status-sync delay
Illustrative · orders and payouts
Orders
✓
✓
?
Payout
✓
✓
?
Finance and reconciliation
The problem
Payouts, fees, and refunds live in separate systems and do not match on their own.
What we do
We use Deterministic rulesFixed if-this-then-that logic that gives the same answer every time, unlike an AI model’s judgement., IntegrationAn automatic connection that moves data between two tools — for example an order from your storefront into your fulfillment system., and review queues, with AI only to explain or extract where suitable.
What we aim for
Clearer ReconciliationChecking that payouts, fees, refunds, and accounting entries add up to the orders they came from., and faster investigation of unmatched records.
Measures we would agree with you
Unmatched records
Review effort
Close-cycle duration
Where a workflow touches payments, refunds, inventory, or accounting, rules produce the numbers and people approve sensitive actions. AI is not the source of truth for those calculations.
Example solution
How one order exception moves through a workflow
The kind of workflow we design, drawn with made-up data. Not a client project, and not a measured result.
Illustrative workflowSynthetic data
1Event
A shipment event arrives
A carrier reports a delivery exception on an order.
Example: Order SYN-1042 · delivery exception
2Your systems
Your systems supply the facts
Order and shipment details are read from your own tools, which stay the source of truth.
Example: 2 items · promised date passed
3Rules, then AI
Rules decide the status
Deterministic rulesFixed if-this-then-that logic that gives the same answer every time, unlike an AI model’s judgement. set the status and the owner. Optionally, AI summarizes the issue and drafts a reply.
Example: Delayed · owner: support · draft ready
4Your team
A person approves
Anything that changes the order or messages a customer waits for Human reviewA person approves an action before it happens — the usual safeguard for refunds and customer messages..
Example: Awaiting approval: delay update
5Record
The outcome is recorded
The decision and the message are written back, with who approved them.
Example: Update logged · order note added
If a step fails: it is retried, then moves to a monitored review queue with the reason, so a person handles it instead of it being lost.
Illustrative workflow, synthetic data. A real one depends on your tools, your rules, and which actions your team wants to approve.
Our three services
How each service applies
The same three services, applied to each workflow. What each would do — not what has been done.
How each of our three services applies to each e-commerce workflow
Potential applications we could build — concepts, not existing products or completed client work.
Illustrative · concept sketch
Delayed
Needs an owner
On track
Operations portal
One place to see orders, exceptions, and the tasks that need an owner.
Illustrative · concept sketch
Return request
ApproveDeclineReview required
Returns console
A focused workspace for return requests, checks, and approvals.
Illustrative · concept sketch
From approved knowledge
Hand to a person
Internal assistant
Answers staff questions from approved knowledge, and hands exceptions to a person.
How we work
Start with one workflow
From a first conversation to a measured pilot, with a decision at each step. Timing depends on the workflow and is agreed in scope.
01
Introductory review
One workflow, the tools involved, and whether to go further.
02
Scoped assessment
A separate engagement: map the workflow, then recommend rules, a repair, AI, or custom software.
03
Pilot one workflow
Implement or build it, with approval steps and monitoring.
04
Measure, then extend
Compare with the agreed baseline, then extend what worked — or stop.
What a pilot is agreed in terms of+
Baseline — how the workflow performs today
Target measures — what “better” means, in numbers you already track
Scope — the one workflow, and what is out of bounds
Owner — who on your team decides and signs off
Acceptance criteria — what must be true to call it done
Verified e-commerce case studies will appear here once clients have agreed to share them. More about our work
Questions
Questions e-commerce teams ask
Do we need to replace our existing apps?
Not by default. An assessment looks at what each app does today and decides whether to keep it, connect it, simplify it, or replace it.
Does every workflow need AI?
No. Some problems are best solved with plain rules or by repairing an integration. We decide that after we understand the workflow, and use AI only where it improves the result — for example summarizing an issue or drafting a reply for a person to review.
Can we start with one issue?
Yes. Starting with one workflow is how we prefer to begin, subject to an agreed scope and acceptance criteria.
How is success measured?
Before building anything we agree a baseline and the measures that matter for that workflow — for example manual work, error rates, resolution time, or reconciliation effort — and compare against them afterwards.
What is included in the introductory review?
A conversation about one workflow: where it slows down, which tools are involved, and whether a scoped assessment would help. It is not a completed audit and it does not come with written deliverables. A scoped assessment, if you want one, is a separate engagement with its own agreed scope.
How are sensitive actions governed?
Refunds, payments, inventory changes, and accounting entries follow your rules. We design access controls, auditability, and review or approval steps that suit the workflow, and AI is not treated as the source of truth for those records.
Get in touch
Book an E-commerce Workflow Review
Tell us about one workflow. We will read it and reply to arrange an introductory conversation.
It is a conversation, not an audit, and it comes with no written deliverables. No pricing or duration is quoted here; a scoped assessment is a separate engagement with its own agreed scope.